SELL WHAT THEY WANT
A free 3-day private podcast series starting 21st May for service-based entrepreneurs who are ready to transform their expert solutions into irresistible offers that practically sell themselves.
Join business strategist Mills Gray for three power-packed 20-minute episodes that will completely transform how you position and sell your offers.
YOU'VE GOT BRILLIANT OFFERS SO WHY AREN'T THEY SELLING?
You know your stuff, you've created amazing offers based on your expertise.
You're showing up consistently with valuable content.
AND YET....
- Your ideal clients aren't signing up
- Your DM's are full of "sounds interesting. I'll think about it"
- Your launch results are nowhere near what you projected
- You're working hard with little results.
You've set my brain on fire today! I've just spent the last afternoon having such a good dig around my business from the past year and looking at what's been working, not working and what I've loved doing"
Alice Johnstone - Client and podcast series listener
THE BRUTAL TRUTH MOST EXPERTS DON'T FIGURE OUT
Being right doesn't equal making sales.
You might be 100% correct that what your clients REALLY need is nervous system regulation, not another diet plan... or business systems, not another marketing tactic... or mindset work, not another productivity hack.
But if they don't recognise that yet, they won't buy from you.
They'll buy from the person who meets them exactly where they are, with language that resonates with their current understanding of their problem.
This Challenge Is Perfect For You If:
- You have offers you KNOW can transform your clients' lives but they're not selling as well as they should
- You're tired of creating endless content that gets engagement but doesn't convert
- You've been told your offers are "too expensive" (when you know they're worth every penny)
- You find yourself explaining complex concepts that clients don't seem to grasp
- You're ready to stop "hoping and praying" and start implementing strategic sales positioning
What You'll Learn:
DAY 1: BREAK THROUGH THE EXPERT TRAP (21st May)
- Why being 5 steps ahead of your clients is killing your sales
- How to identify the critical disconnects between expert knowledge and client perception
- The Problem Hierarchy & Desire Mapping system to visualize the exact gaps in your current positioning
DAY 2: REPOSITION YOUR OFFERS (22nd May)
- The Bridge Offer Blueprint for creating offers that sell what clients want while delivering what they need
- How to package your expertise in language that resonates (without compromising your approach)
- Real examples of entrepreneurs who doubled or tripled their sales with simple repositioning tweaks
DAY 3: IMMEDIATE SALES GENERATION (23rd May)
- The Sell By Chat Validation System to test your new positioning without complex launches
- How to create frictionless paths to purchase that convert interest into sales
- Strategic qualifying questions that separate tire-kickers from serious buyers
WHAT MAKES THIS DIFFERENT
This isn't just theory. Each day includes a practical exercise you can implement immediately in your business. Complete all three days and you'll have:
- A clear map of the disconnects between what you offer and what clients think they need
- A fully repositioned offer that bridges that gap
- A strategic script to validate your new positioning and start generating sales conversations
Plus, complete each day's exercise and share your insights in the DMs to earn points toward an exclusive bonus (revealed during the challenge)!
MILLS BUSINESS COACH & MENTOR
Mills Gray is the energetic force behind the Soul Leaders Podcast, where ambition meets authenticity and strategy meets soul.
As a business coach and strategic marketing expert, Mills helps driven service-based entrepreneurs scale their businesses with less overwhelm and more alignment.
Known for her refreshingly direct approach and occasional well-placed profanity, Mills cuts through the noise of typical business advice to deliver frameworks that actually work in the real world.
Her signature methodologies—including the Stacked Offer Strategy, Client Magnet Method, and CEO Systems Framework—have helped hundreds of entrepreneurs transform their businesses from chaotic and unpredictable to strategic and sustainable.
The Mills Gray Approach
Mills believes that true business success comes not from working harder, but from working in alignment with your natural energy and strengths.
She's on a mission to dismantle hustle culture and prove that you can create consistent five-figure months without burning out or sacrificing your life outside of work.
You're right day 4 is so juicy! I have made so many notes and re-listened to days 1-3 again"
Diane Samways- Client and podcast series listener
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